Becoming a Photopreneur : Essential Reads / by David Bickley

Becoming a Photopreneur : Essential Reads / by David Bickley

Tutorials on how to take better photos, or retouch like a boss are really easy to find. Yet it wasn’t so long ago that the only way you could really learn a successful photo business model, was by assisting a successful pro. Of course while this is still a perfectly viable approach, it is not without it’s drawbacks. For one, you are learning their process…which could be seriously flawed. Look at the tax issue that Leibovitz went through not too long ago, or what I can only call the Richardson phenomenon. Bad business is bad business, being ignorant of what that looks like isn’t smart and it generally comes with big consequences. However, this isn’t going to be me preaching to you about ethical practices. That’s on you.

What I am going to do is provide you with some reading material to help develop a solid foundation for your business. I don’t get a kickback here, this is required reading for every single company I consult with from makeup manufacturers to financial trading platforms. It’s required because the knowledge and advice they teach just works. You are an entrepreneur, and it’s time to start thinking like one.

So here we go!

The Lean Startup by Eric Ries

To put it simply, this book will change the way you look at running any business. Ries discusses a fundamental shift in managerial thinking with it’s roots in Toyota’s factory production system. You’ll learn how to think lean about all aspects of your company by learning to define and eliminate waste. You’ll understand how to approach your products from a perspective of validated learning. Most importantly you’ll come to understand what it means to pivot and how it can make or break you.

This book explains concepts at a high level but is still extremely accessible. The thing to remember is that you need to be sure you grasp the concepts, and then find a realistic way to apply them to what you’re doing right, and what you’re doing wrong. It’s ok to make it your own, as long as you understand and adopt the concept.

Business Model Generation by Alexander Osterwalder & Yves Pigneur


I’m not kidding when I say that I teach this on a daily basis. So many people get caught up and then overwhelmed by the idea that they need a business plan before they get going. It’s not that this idea is wrong, it’s just ill-defined and often very ahead of itself. What do I mean? Well, I mean that yes you need a plan but not in the sense of a 10-1,000 page document outlining everything you could possibly need to know. That’s fine when you’re seeking a dump truck full of capital, but not when you’re just getting going. Instead, startups need to understand the view from 30,000 feet. Like outlining the steps of a major project.

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David Bickley's picture
ABOUT THE AUTHOR  is an Award winning photographer, Fstoppers writer and entrepreneurial consultant David Bickley is wholly engaged in helping people become more. Be it more confident via the portraits and fitness photos that brought him world-wide recognition, or more profitable in business through mentoring. David lives to bring his client’s voice out into the world.


This blog was originally published at on September 10, 2014 and has been republished on with written permission from the author

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