Nine Reasons You Should Try Property Videoposted on 5 August 2013
Post written by iMAGECLOUD Member Craig Newman, Entendre Productions.
1. Property Video adds ‘perceived value’
A well thought-out property video tour can actually add value to your property in the viewers mind.
2. Production costs of an estate agent video are low
A standard property video can be filmed and edited in a day, so production costs are kept to a minimum.
3. Video is part and parcel of modern digital marketing
So why can’t estate agents take advantage of it too?
4. Property Videos show depth and scale
Still photography simply cannot highlight the sheer size and scale of a home.
5. Video has become part and parcel of everyday life
The everyday Internet user now EXPECTS video content.
6. Broadband speeds facilitate smooth playback
Modern Internet speeds mean that 99% of computers can easily playback video content without buffering or long loading times.
7. 24/7 property viewings
This means that potential buyers can view a property from the comfort of their own armchair 24 hours a day, seven days a week!
8. Property Videos ‘accelerate’ a buying decision
If a property video generates a few hundred views on YouTube, this is likely to prompt the viewer into making an offer sooner, for fear of missing out.
9. Property Video creates an ‘emotional bond’
The key to creating an attachment between the viewer and a property is to seduce them initially with visuals. Video far outweighs photography in achieving this.
Bonus Reason: Property videos can be easily shared
Whether on an estate agent’s website, YouTube, social media channels or as part of an email marketing campaign, property video tours can easily be ‘spread’ around the world wide web.
About the author.
Craig is the head of video at iMAGECLOUD.tv and the owner of Entendre Productions, Video Production Sydney.
Do you have any questions about property video?
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